10 Reasons Why You Need To Add Blogging To Your Schedule

Posted by Heather Hurczyn on May 2, 2014

As I peruse the internet and I come across a website with a blog (insert fist pump), I quickly click on the blog with excitement that often quickly turns to disappointment. Instead of coming to a refreshing source of information I'm brought to a blog that consists of maybe two posts with the last being posted in 2011. Boo. No bueno.  Questions start running through my mind, "What happened to this company?", "Are they still in business?".  Having a blog has so many benefits.  I would never normally discourage anyone to remove theirBlogging on a schedule  blog, but if you aren't ready to stick to a blogging schedule and it's been two years since your last post, I would hide that blog link until you are ready to fully commit to blogging.

In previous posts, I've described the importance of having a blog and have touched on a few points andstatistics. With my own business, I see the benefits I receive when I'm posting consistently and the immediate drop my entire website suffers when I blog less than once a week. Somedays I wish I could use Professor Dumbledore's wand and magically have my blog posts appear. I've tried it doesn't work. So, it's important to have a blog, but even more important to have a set schedule for your blog to remain a consistent, reliable source for your leads and customers. To prove the true value you might be missing out on, here is a list I compiled of the top ten benefits for your business if you stick to a blogging schedule.

  1. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result.  - Source: HubSpot

  2. Blogs give websites 434% more indexed pages and 97% more indexed links. - Source: ContentPlus
  3. B2C companies that blog get 88% more leads/month than those that don’t. - Source: OverGo Studio

  4. Companies that blog have 55% more website visitors. - Source: "Blogging For Business" E-book

  5. B2B companies that blog generate 67% more leads per month than those that don’t.  -Source: Social Media B2B

  6. In 2013, 79% of companies that have a blog report a positive ROI for inbound marketing this year. - Source: HubSpot 

  7. 80% of marketers with a company blog reported inbound ROI for 2013 - Source: HubSpot 

  8. 43% of marketers generated a customer via their blog with less than 10% of total time allocation - Source: HubSpot

  9. 61% of US consumers have made a purchase based on a blog post - Source: Social Media Today

  10. Blogging, when done correctly, provides a valuable and reliable source of information for your lead and customer that will earn you their trust.


Introduction to Business Blogging eBook

Subscribe to the Leaps Inbounds Blog