The benefits to having a Google+ page for your business are endless. From bumping up your SEO value, to helping drive more traffic to your website, and even creating more positive long-lasting relationships with your customers. Google+ stands out as a social media platform that will take your business to the next level and help continue it to grow.
As a business trying to stand out among all of your local competitors, you need to come out on top. Google+ Business Local page lets potential customers and current customers find you when doing a search on Google, the #1 search engine. When you have a Google+ page, Google considers its own factors, such as the number of +1s on the Google+ Business Page, to be most influential in determining ranking order.
Whether your business is a storefront, or you are an online or even mobile service, your business can reach and find potential customers. There are two ways you can showcase your business to customers based on how you can better serve them. Read below to see which one is best for your business.
When creating a Google+ Local Business page you have two options to choose from: storefront business and service area business. This is a page specifically for your customers or potential customers to find your business. You will want to update your page if you have any changes at your business (new business hours, relocation, new services, etc.)
Owners of a local health food store have created a Google+ Local page to connect to potential and current customers. Not only do they include their contact info and map so that visitors can easily find their store, more importantly they've included customer reviews and star-ratings. This visually pops out to a searcher looking for a reputable health food store in this area. The real importance of having reviews is to create trust in your product or service. This will in turn give people a reason to click on your listing and then to visit your store or website.
Service Area Business
A new local oil company, Energy Direct, whose website we designed and also set up all social media outlets, is using Google+ Local to set specific areas that they serve. This still allows your business to reap all the benefits of getting your service out to customers in the same way as a storefront business. Not all local businesses serve their customers from a brick-and-mortar storefront. Some businesses operate from a home address. Others are mobile and have no central location. If your business serves customers at their locations, you should list it as a service area business on Google.
Keep In Mind
A #1 ranking for a business with no reviews is a missed opportunity. Because Google+ Local pages are indexed in Google’s searches, using this feature will not only improve your business’ SEO, but will also easily provide all of your potential local customers with your business’ contact information, travel directions, customer reviews and recent Google+ posts. Encourage your customers to leave feedback and rate or review your business. The higher customers rate your business, the more clicks your page is likely to receive.