When it comes to social media, LinkedIn is one of the best places for professionals to connect with their peers. It is also the perfect place for businesses to build more B2B leads, announce new products and services, and research potential customers before making contact. The key to any social media outlet is a polished profile, so here is what you need to know to build an effective LinkedIn company page.
1. Fill in the Blanks
Take the time to fill in all of the requested information about your company including the complete company name, address, and contact information. A blank or partially completed profile not only looks unprofessional, but it can also look like it is not the authentic profile for that company.
2. Add an Image
Some people are better at remembering names while others are better at remembering images. A memorable image will help solidify your brand's profile and help others remember you when interacting in the future.
3. Tell Your Story
The Company Description section is a great place to tell your company's story. Make it inspiring, exciting, and true to your company's mission. Not everyone will take the time to read the entire section, but those that do should be happy that they did.
4. Update Regularly
Once you have the company profile completed, the key to making LinkedIn work for you is to post regular updates. Whether you are announcing new products or posting videos of recent projects, your page should be energetic and give readers a reason to come back again and again.
5. Connect With Others
As with all inbound marketing methods, you get what you give. Joining groups and engaging in conversations is the best way to expand your visibility to new people. You can also add a link to your profile on your company website and link your Twitter account so people you are already connected to can join you on LinkedIn.
One of Many Tools
When it comes to your complete inbound marketing strategy, LinkedIn is only one of the many tools that you have available. Like any tool, each is better at some jobs than others, and LinkedIn is better at connecting with other professionals and expanding your B2B connections. If this is something that your company needs, you have found the right tool for the job.