HubSpot Is The CGM Of Marketing Analytics

Posted by Heather Hurczyn on January 7, 2015

In Marketing

My son, John, has had type 1 diabetes since 2011 (he was two years old when diagnosed), and with learning about the disease we've found that it is constantly unpredictable. There are multiple factors that can cause John to have a change in his blood glucose level and often they are not always the same.  Changes often come without warning and because our son is so young, he doesn't often recognize when he is at a low or high BG.  The unknown has been scary, but also frustrating because we as parents want to make sure we are keeping John as healthy as possible.

Just before the New Year, we put John on the Dexcom G-4 Constant Glucose Monitor (CGM). The CGM reports his blood glucose level every five minutes to a hand held device.  Not only does it take all these readings, but it shows us trends and alarms us when he is high or low. As I have become addicted to checking the CGM almost every five minutes, it got me thinking about the reports I'm constantly viewing in HubSpot. The goal of the CGM is to improve John's blood sugar rates and the goal of HubSpot's reporting tools is to help you improve your marketing efforts. With one, I can see how eating pasta brings BG levels up an hour after you eat it, and with the other, I can see how increasing the number of blog articles per week can double the number of organic visitors.  These are two very different subjects to be comparing, but the objective of the reporting is the same. Both systems provide analytics to show you where you need to make adjustments to improve your results.  So in the end, I came to the conclusion that HubSpot is the CGM of marketing analytics.

HubSpot Marketing Analytics

What Analytics Does HubSpot Provide?

Here is a list of the variety of analytics HubSpot Basic provides to help you improve and optimize your marketing activities:

  1. Focuses on the person versus the anonymous visitor
    HubSpot provides you with context on your contacts including pages viewed, individual profiles, and complete database reporting.
  2. Keywords Reporting
    In this report, you are able to see which keywords you are ranking for, the exact rank for each keyword, difficulty level of the keyword, number of visits, estimated monthly searches for that keyword and more.
  3. Email Analytics
    Each email campaign sent through HubSpot is analyzed and provides reports on the number of opens links clicked and churn data.
  4. CTA Reporting
    It's important to know what CTA buttons are working best. With the visit-to-click conversion ratio you are able to see which CTA needs to be adjusted and which ones should be replicated.
  5. Landing Page Conversion Rates
    See the number of visitors, new leads/contacts and customers that come to your landing pages.
  6. Social Media Analytics
    All in one place you can see the number of interactions, clicks, new followers and number of website visits that all your social media efforts have produced. Below is a glimpse of one of the reports:
    hubspot reporting social media interactions
  7. Sources Reporting
    In the sources reporting area, you are able to see a breakdown of all website visits and where they came from. It's broken down by organic, direct traffic, referrals, social media and other campaigns. 
  8. Competitors Reporting
    Wondering how your digital marketing presence compares to your competitors? With the competitor reporting tool you are able to get a side by side comparison on how you match up to companies just like yours. The report includes marketing grade, # of twitter followers, moz rank, # of indexed pages, # of linking domains and more. 
  9. Page Performance
    In this report, you can see a breakdown of all your pages, the number of visits, CTA Click Rate, keywords, number of links to the page and more.

 

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