WordPress vs HubSpot: Is one better than the other?

Posted by Heather Hurczyn on March 29, 2016

In Website Redesign

Lately this has become one of my favorite topics to discuss. We often get asked, which is better? HubSpot or WordPress? Should I keep my website in WordPress after purchasing HubSpot? And, my answer is never a straight "yes" or "no". There are so many factors to consider when choosing a CMS (Content Management System) and the factors change based on the needs of your company.  So, I thought why not put a list of the top five fundamental factors to consider when deciding to use WordPress or HubSpot for your website (CMS). So, here it goes...

Website design on HubSpot COSWebsite design on WordPress

1. Website Design Options

In both, WordPress and HubSpot you have the following options:

  • Use a free template that comes with the software.
  • Create a custom template yourself.
  • Have a web design agency create a custom template.  
  • Have a web design agency modify a free template.  
  • Purchase templates from a third party provider and implement it yourself.  


2. The Editor


When editing your content in WordPress it can work in a variety of ways depending on the theme you use or content editor plugins that you've needed to add.  The Divi Builder by Elegant Themes is our go-to editor because you are able to completely manipulate a page, add images where you want images, insert a form, add a portfolio, make a section fullwidth, edit template styles easily, etc... Elegant themes has also just recently made the Divi Builder available for all WordPress themes for free.  Note, there is a slight learning curve to using the editor, but once you get the hang of it, you can save loads of time.  

Here is a screenshot of the Divi Builder:

Divi builder for WordPress by Elegant Themes

And this is what it looks like when you are editing content in the Divi Builder:

Using Divi builder in WordPress


HubSpot's editor just recently switched from a WYSIWYG editor to a WYSIWII (What You See Is What It Is) editor.  As I'm typing this blog post I'm able to see exactly how it will look when I publish it. There is no need to click a "Preview" button and go back and forth as you make changes. If you want to add modules/widgets, like you can with the Divi Builder, you will need to go into the Design Manager of HubSpot and add the new section to the template. Or when setting up the original template, if you make the column flexible you are able to add modules right in the editor, which allows you to stay on the same page for everything.  Pretty slick!

Here is a screenshot of HubSpot's Design Manager:

Using HubSpot design manager

And this is what it looks like when you are editing content in HubSpot's editor:

Using HubSpot WYSIWYS


3. Plugins


In WordPress, you have access to a library of plug-ins that can help you easily add elements to your website that you would otherwise have to hire a web developer to program. Plugins range from having social sharing buttons to a team management system for a sports club. Though there are a wide range of plugins, you need to be careful in the selection process. Since these plugins are created by third-party companies, and a lot of them are free, you sometimes get what you pay for. You always need to make sure they are compatible with your version of WordPress and they are constantly in good standing when a new version of WordPress is released.


In HubSpot, there is not an open plugin market where you can install a variety of free widgets like you can in WordPress. But, with that being said, HubSpot COS comes already fully packed with pretty much everything you would need including:

  • Social Media Sharing/Following module.
  • Ability to add SEO elements easily (meta description, keywords) and it provides a checklist that will prompt you if you are missing anything or something is wrong.
  • Rich text editor that gives you complete control of editing the font styles.
  • Call-to-Action button creator. Easily create CTA's and import them into your page or blog posts.
  • Blog subscription module that connects to the built-in emailing system. No need to connect a MailChimp account.
  • Easily create forms. No need for a plug-in like Gravity Forms.

As you can see, HubSpot already comes with a lot of "plugins" that you would typically need to research, install and monitor in your WordPress website.


4. Contacts & Lead Management


In WordPress, in order to collect contacts you will first need to add a plugin to generate your lead generating forms. We recommend two options:

  • Gravity Forms + LeadIn + MailChimp - You will create the forms with Gravity forms and use LeadIn to manage the contacts generated from those forms. With LeadIn you are able to manage your contacts and track their activity on your website. In order to setup automated emails to these contacts you will want to setup a MailChimp account and integrate it with your LeadIn account. A lot of pieces, but it will get the job done.
  • Unbounce + MailChimp - With Unbounce, it provides a landing page builder, forms & confirmation pages, and a user management tool.  You will need to integrate Unbounce with MailChimp for email automation and email marketing capabilities.



Remember how I mentioned that HubSpot comes ready and loaded with plugins that you otherwise would need to install if you were using WordPress?  Well, guess what? HubSpot comes with everything described above. Within HubSpot, you are able to do everything:

  • Design landing pages
  • Generate forms
  • Manage leads and track their activity on your website
  • Create email marketing campaigns
  • And it comes with a FREE CRM that integrates with all your marketing efforts and allow you to create a complete profile of a prospect or customer from the marketing and sales side.  


5. Security


To ensure a secure WordPress website it will require the following:

  •  SSL certificate and secure hosting
  • A third-party plugin like WordFence or iThemes Security.
  • Ongoing management of the WordPress software updates, theme updates and plugin updates. If this is ignored the WordPress website becomes vulnerable to a security breach.  Website hosting companies, like WP Engine, will manage the speed, security and updates for your WordPress website if you don't have an IT person in-house to oversee these updates.

As for security of the HubSpot COS, kick your feet up on your desk, maybe grab a tasty beverage and rest easy knowing that their team has got your websites back 24/7. There are no third-party plugins required on your end, nor do you need to hire someone else to manage security and software updates for your website.  HubSpot also provides an SSL certificate for the primary domain on your account, with no extra fee. 



Your business!  As you can see, both options have a lot to offer. Is reliability your deciding factor? Is usability? Do you need lots of widgets? If you were to ask us, we would recommend HubSpot 9 times out of 10. Why? Because have you met FrankenSpot?



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