HubSpot's #INBOUND15 Day 1 Recap

Posted by Heather Hurczyn on September 9, 2015

In Inbound Marketing, HubSpot

The last few months have been like a countdown to Christmas for us at 710 Studios and for many others in the HubSpot community.  As I entered the Boston Convention Center, it reminded me of the mornings as a kid walking down the stairs on Christmas morning, each step filled with curiosity, wondering if I had been good enough this year to get any presents.

HubSpot's Inbound 2015 Marketing Conference Day 1 with Seth Godin

We are fortunate to have some friends and clients join us, Convention Nation and Pirie Associates.  Today was a light day with some partner stuff going on, training classes, and standing room only for the day's opening Keynote - Seth Godin.  For those of you who can not make it, here is what we learned from listening to Day 1 at HubSpot's Inbound Marketing Conference:

 

Heather's Key Takeaways

Best sellers are for somebody, but not for everybody. Every Bestseller on Amazon has 1-star reviews. Don't be afraid to take risks because there is a possibility that someone will not like it.  Not everyone will like what you have created, but you aren't creating it for everybody, you are creating it for somebody.

Think of making connections as an infinite game. Throwing a ball back and forth with your son is an infinite game. As Seth Godin said, "The goal of the game is not to throw it at your son as hard as you can.  I'm throwing this ball, so he will throw it back."  Think of this approach when making connections- throw a ball out that your connection will want to throw back.

Michael's Key Takeaways

Writers block is a myth.  Have you ever heard of talker's block?  No, so if you can speak it, you can write it (or share your thoughts).

Don't let "it's never been done" before prevent you from getting started.  Only a very small portion of the world population knew how to read when Heidelberg decided to invent a press to make books.  What a crazy time to start making books.  <sarcasm> It would have been way easier for him to wait for Barnes & Noble and Amazon to open up shop so he had a place to sell his books. </sarcasm>

Lindsay's Key Takeaways

Set yourself apart by not following the crowd. Take risks and be willing to take responsibility.  People sometimes get hand-cuffed by, "If I do nothing, I can't be held responsible for something going wrong."  Asking your boss for permission to do your crazy idea, is saying to them, "If this crazy idea works, I will get all the credit, but if it doesn't, you will be the one who said I could do it so it's your fault."

Laura Pirie's Takeaway

I really connected to Seth Godin's statement to "DO what the world would miss after you are gone".  I think of this from another but parallel point of view.  What unique and absolutely necessary piece of the puzzle do we each have to offer? Imagine if we don't each share our amazing piece that it will never come into being! The way I see it is that the puzzle is not complete until every single human being is doing what they love and sharing it with the world.  

That's it for today's recap.  Wednesday is a full day, so tomorrow's recap will be jam-packed with goodies.  Keep your eye out for an exciting announcement from Allbound Associates!

 

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