Day 3 was a loooong day, but a great comedy sandwich. Aziz Ansari at 8:00 am, Amy Schumer at 8:00 pm, and a whole bunch of great content and networking in between. Day 4, everyone seemed to be winding down, but still so much fun and lots to learn!
Michael's Key Takeaways
Chris Brogan spoke about how marketers can't use old world thinking with new world technology and be effective. If you are a marketer at a hotel, your job is not to fill beds and then you are done. The Seaport Hotel Chris stayed in sent him an email from finance@... telling him they hope he had a great stay. Really? The accounting team? Why not from an actual person?
One statement that probably resonated with me more than any other was, "We all want to be treated well. We ALL want to be treated like insiders." Does your marketing make people feel like the belong? Like they are an insider?
Karl Sakas hosted a session about how he works with agencies to scale. He offered up a pretty cool anagram for the possible options for services an agency (or any service company really) could offer- S.I.T.
S - Strategy- "I know I need to do something, but I need you to tell me what to do."
I - Implementation - "I know what to do, but I need you to do it for me."
T - Training - "We need you to teach us how to do it."
Carole Mahoney taught us about the Rules of Inbound Engagement in Sales. A quick tip for what to send to a prospect who has downloaded a form is a follow-up email - "Did it download ok?" At that point, all you know is that they asked to download something. Have you ever gotten a link that didn't work, or have a download fail? If the download fails, and a salesperson goes into how did you like our ebook? Looks like you are in an industry we help do 'whatever"... NO. STOP IT. You can only ask about things that you already know. Also, the did it download ok email gets about an 80% response rate! You can learn more about Carole and download the first three chapters of her book on www.allboundassociates.com.
Heather's Key Takeaways
The Marketer’s Guide to Growth Spurts
Kieran Flanagan, Marketing Director (EMEA), HubSpot
"Growth Hacking is a mindset more than a toolset," @danmartell
Not everything a marketer does will work. And sometimes what works surprises us.
Find content that has already been successful with your audience by using tools like Buzzsumo,
Unleash Productive Creativity By Banishing Your Inner Critic
Denise R. Jacobs, Founder + CEO, The Creative Dose
How do we banish the inner critic?
Eliminate Have to/Should/Must/Ought instead replace with I choose/I decide/I will
Say NO to comparisons - I will not compare myself to strangers on the internet.
Ask it questions - where do you come from? What do you want? What’s your point?
Be compassionate - Tell your inner critic to "simmer down now."
Reassign duty - I really don’t need you right now, I’m writing. Come back later when I’m editing.
Remember your successes
Cop a power pose - See Amy Cuddy's Ted Talk
Again, another session where I could go on and on, so check out Denise's slide deck here creativedo.se/Inbound15-ic
Here are some photos from the past few days
We had a great time and met lots of wonderful people! See you there next year!
Don't forget to -