Back in August, I was fortunate to attend Inbound 2013 in Boston, MA. I was quickly immersed into a community of brilliant thinkers that brought a brighter and more connected methodology to marketing your business. As I mentioned in my first blog post, I had never been so inspired and motivated about marketing before. HubSpot provided exceptional speakers such as the keynotes Arianna Huffington (President & Editor in Chief, Huffington Post), Seth Godin (Best Selling Author), Nate Silver (Founder, FiveThirtyEight.com), and Scott Harrison (CEO & Founder, charity: water). All the attendees left excited about Inbound Marketing and were ready to take on the digital marketing world.
(I highly recommend taking the time to watch Arianna Huffington's keynote at INBOUND 13 above. Her advice is life changing.)
After coming back from the conference, I started to hear and read people referencing the old saying that attendees of INBOUND 2013 had "drank the Kool-Aid". Something bothered me about that phrase and the fact that it was being used in reference to the information that HubSpot provided. There were no artificial sweeteners or high fructose corn syrup type ingredients in what HubSpot was serving. HubSpot was providing organic facts that had honest to goodness, real value to my own agency and my customers. The inbound marketing tips and methods that were shared at INBOUND were insightful, transparent and completely data-driven. So to put HubSpot and Kool-Aid in the same thought is such a disservice to who HubSpot is and what they are teaching you.
High Fructose Corn Syrup, What's That?
Remember the days when we drank a lot of high fructose corn syrup drinks, because we didn't know any better? I'm not even sure my parents knew what that ingredient was back when I was a kid. But now we know. We now know there are organic and all natural choices out there that are better, healthier options and we are making a change.
New information is constantly becoming available whether it's about better food, technology or marketing. We have a choice, to either stick with the old ways and continue to "drink the Kool-Aid", OR be a leader, see that change is inevitable and start "drinking the Honest Kids". I think you will be proud of yourself, and notice the benefits immediately, I know I am.