Is Google Just Not That Into You?

Posted by Heather Hurczyn on April 18, 2016

In SEO

Are you finding Google is, well, not giving you the level of attention or ranking that you feel you deserve? Are you looking for that "happily ever after" moment with Google?

 Is it Google or is it something you've done or aren't doing? Before you swear off all search engines, check your website against these 7 simple SEO tips.

  1. Domain-Level Links

    Also, known as Inbound Links or Domain Authority.  These are all the links that point to your website domain from other websites. The more links that point to content on your website, the more authority you have on that particular subject(s). So, what can you do? Start writing brillant content and provide shareable blog posts that others will want to link to on their blog or website. Ask to guest post on another blog and have guest bloggers on your blog. If what you are sharing is interesting people will want to share it.
  2. Content

    Google is searching through your content and they are looking for depth in what you are saying. Google is not impressed with keyword stuffing to get their attention. Remember, it's important to prove to Google that you have authority on the search terms that your buyer persona is using to find you. It's Write about a particular long-tail keyword that you would like to target, but also include the related keywords.  For example, if I want to attract people looking for a website redesign, I should also write content about SEO,  how to increase website traffic, social media marketing, etc.  Be consistent and provide quality content that people will want to link back to and share. This has to be the hardest part, and it takes a lot of work and effort from your team to produce. But it will give you a big return if you can get excited and write about what you do and provide a lot of quality information about your service or product.
  3. Tags

    It's important to include a long-tail keyword that you want to focus on within the page title and the meta description. It's also helpful to include it in the naming of the URL for the page. For example, the URL for our website redesign page is http://www.710studios.com/what-is-growth-driven-design  Because "what is growth-driven design" is one of our long-tail keywords.  NOTE: Do not focus on Meta keywords, they don't matter anymore, unless you want to show your competitors the list of keywords you are going after.
  4. XML Sitemap

    Make sure you submit a sitemap to the Google Search Console. Not sure how to create a sitemap? If in WordPress, there are multiple apps that will assist you in easily creating a sitemap. I recommend trying Yoast SEO. If you use HubSpot, go to Content Settings and click on Sitemaps on the left and select the sitemap for your domain.
  5. 301 Redirects

    Uh-oh not a 404 error!! Those are no bueno, not good at all.
    how to avoid 404 errorsMake sure before you redesign your website that you take your sitemap and if any pages are being removed or moved to a different URL that you setup 301 redirects for those pages. 
  6. Mobile Friendliness

    Yes, this is something you need to address if you haven't already. Mobile search queries continue to surpass desktop usage. Though this is not a top ranking factor on Google, it's super important because visitors will quickly leave your website if it's too difficult to use on their mobile device. Google does closely pay attention to the bounce rate or what Moz likes to refer to as Pogo Sticking.
  7. Page Load Time

    People are in a rush.  Having to wait 5 seconds versus 3 seconds for a website to load can easily cause you to lose leads.  Google has created a page where you can check your websites load time. Though it's not a top ranking priority it isn't one you should ignore.
    Fix page load time to avoid losing leads

 

Make sure you are continually checking these SEO factors to ensure you are always putting your best foot forward when Google is watching.  And don't simply focus on Google, remember there are other search engines and social media apps that should not be ignored when it comes to search.  More and more people are using sites like Facebook to do their googling, so if your buyer persona frequents Facebook make sure you are optimizing for them as well.

 

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