Where do you think most people go first when they feel a new ailment coming on? The web of course and the most common site is webmd.com. Wouldn't you rather be the ones educating your own patients? With a blogyou can provide education to your patients and if they are hearing it from their own doctor instead of what feels like a robot at webmd.com you will make a great impact on your patients experience with your facility.
Here are 3 reasons why you should be blogging:
- Be the health source for your patients in and out of your office
The reason you have this patient in the first place is because they trust you with making decisions on their healthcare, right? So why not be the one they look to for advice when they start feeling a new illness or need tips on managing a current condition. It would be great to see a blog post by your actual primary care physician giving tips on healthy foods to keep your blood cholestreal in good standing.
- Establish a relationship with potential patients
It can be extremely nerve wracking to change doctors. This is our well being we are talking about. By blogging you are able to create a virtual represenation of yourself and/or faciliity that will give the new patient a sense of familiarity when they walk in your door for the first time. It's a great idea to include a photo of the doctor, nurse or administrator who is writing the blog post to help increase the comfort level.
- Gain insight on important health topics
Now not all blog posts will be a homerun, but the amount of views your posts get will give you insight if you hit a hot topic. For example, say you are a pediatric endriconolgist and you write a blog post on "How to use the glucagon pen and the importance of having a plan for low blood sugars" and when reviewing the analytics report you say this blog post was skyrocketing. What would this tell you? It's showing you that this is a concern to many people with T1D and their caregivers. I would then make sure every six months we are reviewing the patients plan and having them review how to use the glucagon pen. Another great idea, would to provide a whitepaper or ebook describing how the glucagon pen works and provide a worksheet to write a plan out that they can use with family, friends, school nurse, coach, etc. Taking this insight and putting it to good use will delight your patients and with that "delightion" come referrals.
Blogging takes discipline and time. Be consistent, stay relevant and make a connection that will be rewarding in more ways than one.