Beauty is in the eye of the beholder... or maybe just in the eye of the person paying attention at the time?
I was recently on vacation in Deer Isle, ME. Stonington is the next town over and has a wonderful Lobster Co-Op where you can walk down to the pier with a bag and buy lobsters off the boat.
How can you compare growing your business to a lobsterman trying to catch lobsters?
Soccer is a team sport, but the goalkeeper is the one under a microscope if the other team scores. Goalkeeping is a tough position, and you need to be prepared for a variety of situations: rain, a glove ripping, needing an alternate color jersey, water in the goal mouth, sun in your eyes, etc...
One of my mentors growing up preached the big bag theory. Goalkeepers need to carry a big bag to fit all of the equipment they need to be prepared for any situation. At camp, we would do an evening lecture where he would literally bring a big bag and show all of the things he would bring to a game.
I also use the same theory when I go to the race track. I've been instructing at High Performance Driving Schools around the northeast for over 14 years. In that time, I've experienced my fair share of broken parts. Everytime I didn't have the right tool or the right spare part, I added it to my "big bag" list of things to bring for next time.
What about business blogging? Have you ever responded to the same question by email more than once? Should you consider writing it as a blog post? Do you have a "big bag" of blog posts queued up to share with prospects when they ask you a question? Are you prepared to react to customer feedback? To changes in Google's search algorithm? Do you know how often you should blog?
That's what the Hartford HUG event will cover next Wednesday.
I have a draft blog post I've been working on for a few weeks now, but I can't seem to distill my thoughts. I'm trying to write about the balance of Inbound happening online vs. in-person. Some people produce good content online, but when you meet them in person, they are pushy or "salesy". Some people are fantastic in person, but when you look them up online, they don't live up to the expectations or simply don't exist.
I read Seth Godin's blog everyday. Today, he wrote a more eloquant version of what has been swirling around in my head.
Blogging, writing, and content creation have been a hot topic lately among my clients, prospects, and peers. I came across an article in April where HubSpot published benchmark blogging data from its 13,500+ customers. The article has great insights on many factors how blogging impacts website visits and leads. The key takeaway for me was that companies that blog 11 or more times per month would get at least 2-3X traffic to their website than those who only publish a handful per month. So statistically speaking, every company should target writing at least 11 blog posts per month, but how the heck is that going to happen?
What an exciting day at the Expo! Not all attendees shared the same sentiment because I got some mixed reviews as to what people thought of the show, but I'm going to sum it up as it's all about perspective. Here's what I learned from the show:
Most adult people can speak. If you are among that lucky majority, then the truth is that you can also write, and if you want to – or need to! – then there are some very simple steps you can take that will greatly enhance your ability to do so. I am not talking about going back to school or getting a tutor (although I can help you with that if you’d like :). Rather, I am talking about making a few significant modifications to your approach to the task that will provide you with immediate results.
First, a big thank you to HubSpot for hosting, and also to Pete Caputa and his team for organizing, and thank you to Rick Roberge for taking time out of his busy schedule talking about sales to talk about sales! It was refreshing to hear that I am not alone with some of the sales challenges, but also reassuring to listen to Rick share some of the same advice that he teaches in our coaching sessions.
Yup, it's about that time of year again! There is a briskness in the air and all of the stores around you have their Christmas decorations up and it's only the day before Halloween. As a consumer, this time of year is overwhelming for me. I'm always seeking the perfect gift for my family members and especially my kids. I would say 95% of my shopping is done online because of the convenience and the lower prices. BUT, the down fall is I'm not able to actually touch the product and feel 100% confident in my choice. So often, I have to take additional time reading through reviews and relying on strangers to tell me if it's a quality product. This is all well and good for some purchases, but there is still a lack of confidence in my purchase and the time it takes to gather information
Where do you think most people go first when they feel a new ailment coming on? The web of course and the most common site is webmd.com. Wouldn't you rather be the ones educating your own patients? With a blogyou can provide education to your patients and if they are hearing it from their own doctor instead of what feels like a robot at webmd.com you will make a great impact on your patients experience with your facility.
A few months ago, someone close to me became ill and began showing early signs of dementia.
I watched as the family of this person struggled to get a grasp around these changes in behavior and health for their loved one. Since no one had experience with this type of life changing event I wanted to quickly find some answers and advice for the family. Luckily, I had a colleague in the geriatric field, whom I trusted and could call on for advice. During this phone call, I received expert advice for both the caretakers and the patient, answers to my many questions about dementia, and the utmost empathetic understanding of what the family was going through. After getting off the phone, I was saddened by what was to come, but at the same time satisfied because I finally got some real answers not only for myself, but for the family too.