Does Inbound Happen Online or In-Person?

I have a draft blog post I've been working on for a few weeks now, but I can't seem to distill my thoughts. I'm trying to write about the balance of Inbound happening online vs. in-person. Some people produce good content online, but when you meet them in person, they are pushy or "salesy". Some people are fantastic in person, but when you look them up online, they don't live up to the expectations or simply don't exist.

I read Seth Godin's blog everyday.  Today, he wrote a more eloquant version of what has been swirling around in my head.  

Enjoy!
In Business Blogging

You Want Me to Blog How Often?

Blogging, writing, and content creation have been a hot topic lately among my clients, prospects, and peers.  I came across an article in April where HubSpot published benchmark blogging data from its 13,500+ customers. The article has great insights on many factors how blogging impacts website visits and leads.  The key takeaway for me was that companies that blog 11 or more times per month would get at least 2-3X traffic to their website than those who only publish a handful per month.  So statistically speaking, every company should target writing at least 11 blog posts per month, but how the heck is that going to happen?

 

In Business Blogging

5 Lessons Learned From The CT Business Expo

What an exciting day at the Expo!  Not all attendees shared the same sentiment because I got some mixed reviews as to what people thought of the show, but I'm going to sum it up as it's all about perspective. Here's what I learned from the show:

In Website Redesign, Business Blogging, Lead Generation, Inbound Marketing, Strategy, Event Recap

“I CAN’T WRITE!” - Yes You Can! (Tip #1: Stop Saying That!)

Most adult people can speak. If you are among that lucky majority, then the truth is that you can also write, and if you want to – or need to! – then there are some very simple steps you can take that will greatly enhance your ability to do so. I am not talking about going back to school or getting a tutor (although I can help you with that if you’d like :). Rather, I am talking about making a few significant modifications to your approach to the task that will provide you with immediate results.

In Business Blogging

Event Recap: January 2015 Sales Accelerators Monthly Networking Event at HubSpot

First, a big thank you to HubSpot for hosting, and also to Pete Caputa and his team for organizing, and thank you to Rick Roberge for taking time out of his busy schedule talking about sales to talk about sales!   It was refreshing to hear that I am not alone with some of the sales challenges, but also reassuring to listen to Rick share some of the same advice that he teaches in our coaching sessions.

In Business Blogging, Event Recap

How Can Your Blog Make The Buying Process Easier This Holiday Season?

Yup, it's about that time of year again! There is a briskness in the air and all of the stores around you have their Christmas decorations up and it's only the day before Halloween.   As a consumer, this time of year is overwhelming for me. I'm always seeking the perfect gift for my family members and especially my kids. I would say 95% of my shopping is done online because of the convenience and the lower prices. BUT, the down fall is I'm not able to actually touch the product and feel 100% confident in my choice. So often, I have to take additional time reading through reviews and relying on strangers to tell me if it's a quality product. This is all well and good for some purchases, but there is still a lack of confidence in my purchase and the time it takes to gather information

In Business Blogging

Three Reasons Why Blogging Is Valuable to Healthcare Providers

Where do you think most people go first when they feel a new ailment coming on? The web of course and the most common site is webmd.com. Wouldn't you rather be the ones educating your own patients? With a blogyou can provide education to your patients and if they are hearing it from their own doctor instead of what feels like a robot at webmd.com you will make a great impact on your patients experience with your facility.

In Business Blogging

5 Business Blogging Tips To Help You Help Others

A few months ago, someone close to me became ill and began showing early signs of dementia.
I watched as the family of this person struggled to get a
grasp around these changes in behavior and health for their loved one.  Since no one had experience with this type of life changing event I wanted to quickly find some answers and advice for the family. Luckily, I had a colleague in the geriatric field, whom I trusted and could call on for advice. During this phone call, I received expert advice for both the caretakers and the patient, answers to my many questions about dementia, and the utmost empathetic understanding of what the family was going through. After getting off the phone, I was saddened by what was to come, but at the same time satisfied because I finally got some real answers not only for myself, but for the family too.

In Business Blogging

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