Day 1 at Inbound16 started with the same great vibe as usual. Everyone was excited to arrive, have a break from the normal day to day and network with old and new colleagues. We began with the extremely fortunate opportunity (I have many jealous Broadway fans back home) to experience in-person the amazing talent of the Hamilton star, Leslie Odom, Jr accompanied by phenomenal musicians. Leslie gave us a tease with three songs (two from Hamilton) and we quickly changed directions with no other than Gary "Vee" Vaynerchuk. This was my first time seeing Gary speak live and I hope it won't be my last. His explosive, honest and passionate personality is contagious. There were so many great key-takeaways from Gary Vee. He emphasized the importance of self-awareness not only as a person, but as a company. In order to survive, you must understand where you exist in the marketplace and where you need to go next. Always be looking for the new idea that will put you out of business. Lastly, to quote Gary Vaynerchuk, "This is the biggest golden era of not only business, but life and you need to grab it."
How can you gather attendees to your conference when no one knows that it exists? How do you get the word out and show proof that this first time event is worth attending?
Becoming an inbound marketing specialist for 710 Studios over this past year has been an eye-opening experience for me. People are my business- I love being with people, relating, and making connections. How fitting for me to be involved with INBOUND since it's all about the human interaction. Heather and Michael surprised me a few weeks ago with a ticket to be part of the team at #INBOUND15; I was thrilled to be given the opportunity to embrace the INBOUND movement on a higher scale.
The last few months have been like a countdown to Christmas for us at 710 Studios and for many others in the HubSpot community. As I entered the Boston Convention Center, it reminded me of the mornings as a kid walking down the stairs on Christmas morning, each step filled with curiosity, wondering if I had been good enough this year to get any presents.
We are fortunate to have some friends and clients join us, Convention Nation and Pirie Associates. Today was a light day with some partner stuff going on, training classes, and standing room only for the day's opening Keynote - Seth Godin. For those of you who can not make it, here is what we learned from listening to Day 1 at HubSpot's Inbound Marketing Conference:
It's amazing how kids can forget a simple thing like washing their hands before they leave the bathroom, but they are able to remember you telling them three years ago that when they turn six we would get them a dog. So this August, we began our search. We knew we wanted to rescue a dog from an animal shelter, which helped narrow down the process. We found a bunch in our area, I was shocked how many shelters there are within a 20-mile radius, but I understand the need. I, of course, did all my research online and quickly followed all of the shelters that had Facebook Company pages. The process didn't take long, we quickly kept seeing beautiful pictures of dogs from the Simon Foundation and because of one particular picture of the most adorable puppy we were compelled to fill out an application.
What an exciting day at the Expo! Not all attendees shared the same sentiment because I got some mixed reviews as to what people thought of the show, but I'm going to sum it up as it's all about perspective. Here's what I learned from the show:
Amy Schumer was just announced as an INBOUND ROCKS PERFORMER, so you may be thinking...
Or is she?
I had the pleasure of attending a great mini Inbound conference on last Wednesday in Portsmouth NH. Port Cities Inbound was a joint effort put on by the Portsmount HUG and Portland HUG. I normally try to do a pretty inclusive recap, but since Adam Zais was there recording the event, I'll let him share the inclusive video recap, and I'll leave you with some really great key takeaways from each presenter.
Some questions just get me thinking. A few days ago, I was asked, "How Does Inbound Work With Companies That Are Not Online?"
Another great networking event! This month's speaker was Glenn Gaudet, President & Founder of GaggleAMP, and the topic was Social Selling. Pete Caputa mixed it up a bit and let Andrew Quinn, the Director of Training and Development at HubSpot, ask the questions this time. When Andrew got a hold of the mic and started speaking, I turned to Carole Mahoney and said "Is this guy a radio personality?" I think he may have been joking around a bit, but I think he can definitely give Nick Sal a run for his money!
Ok, on to a recap of what we learned. Glenn focused on Twitter and LinkedIn as the two social media platforms to focus on for B2B sales people. Here are some tidbits from his talk:
In any case, social media represents an excellent opportunity to grow your brand in 2015, even if your aren't a social media guru. Use the following easy social media tips to help increase engagement and grow your brand.
I am a huge Formula 1 fan. F1 is the pinnacle of motorsport. The most advanced cars, the biggest budgets, the fastest drivers are all part of the allure. The one thing F1 lacks, especially with the way the US covers the sport, is seeing the true personalities of the drivers. Sure, you see some candid moments from time to time, but mostly it’s a grand show. Driver interviews are usually conducted with the team’s PR person standing over the driver’s shoulder. For the most part, drivers are very politically correct about their feelings regarding on-track altercations such as collisions or crashes, disagreements with team decisions, etc…
I recently came across a video that transformed my impression of a driver: Fernando Alonso Documentary, Last Race with Ferrari.
I just read an article on SI.com about my friend Paul Rogers. Paul, was the goalkeeper coach for the US Women's National Team, from 2009 up until last week where he accepted a job as goalkeeper coach for MLS's Houston Dynamo. Normally, this sort of thing doesn't garner attention, but the USWNT is heading into a World Cup this summer in Canada, and their star goalkeeper (arguable the best female GK in the world) has infamously grabbed headlines for off-the-pitch activities. Solo was just suspended for 30 days by US Soccer so, according to the article, Paul's abrupt departure raised some eyebrows.
A bright new year is upon us, and the outlook is a positive, uplifting one for our economy. According to USA Today, employers added 321,000 jobs this past November, the most in nearly two years, and 2014 is on track to be the strongest for job growth since 1999. According to a recent CareerBuilder survey, 36% of employers plan to increase their full-time staff in 2015, up from 24% last year and the most since 2006.
Many economists expect low gasoline prices (lowest since 2009) and rising household wealth to drive consumer spending this year. Nearly six years after the economic recovery began, "businesses are going to be confident that the economic expansion is more sustainable," says Bernard Baumohl, Chief Global Economist for The Economic Outlook Group. With more faith in the economy, people are spending more and will most likely continue to do so into this year.
With this positive 2015 economic outlook, putting your business first is imperative to match with this economic growth. Don't be left behind hoping that because of this uplifting and hopeful economic report, your business will flourish all on its own. It will only do so if you make the necessary steps to help it succeed by investing, and doing so smartly. How can this happen?
As a mother, I am constantly reflecting on how I can help my children grow to become happy, healthy, good human beings. If I can help them with these three things, then I say I did my job well! Making that human connection with others, and listening to people is the epitomy of being a good person.
You know how business sometimes comes in spurts? As of late, I've had quite a few conversations with business owners that are either about to retire, ready to retire tomorrow, or should have retired already. It was eerie the similarities between them all.
Have you ever read something and wondered if the author was writing directly to you, or maybe even directly about you? That happened to me today while reading this - Hypocrisy in Sales and Business. It was a post by Rick Roberge that came across on my Linkedin News Feed. I've been working with Rick for almost 2 months, and while reading it, I couldn't help but wonder if Rick was referring to me. Was I not following his lead? Uh, Oh! Then I read the date... March 18, 2014. He had posted this 9 months ago. I was relieved that he wasn't directly referring to one of my mistakes, but the story still resonated with me. Talk about nailing your buyer persona!
Think about the way you make buying decisions, whether it's for a product or service. It is hard to separate your emotions when making the decision. Most buying decisions people make are based on emotions. The consumer may do some research, but often times the feelings behind the decision out weigh the facts. Now think about the emotions involved in deciding to send your parent or grandparent to a nursing home.
A lot has changed in the world of marketing and you may have been noticing the term "Inbound" popping up everywhere. It's really becoming a movement to connect with people, with buyer's, through the use of transparency and personalization. As the buyer's process has changed, we too as marketers, sales people and business owners need to change. The days of always be closing aren't going to work anymore, it's time to always be helping the buyer because that is what will earn trust and prove valuable.