Are you making decisions based on assumptions or data?

Are you finding that data is being collected and used all around you? From your favorite weather app preparing you for the week ahead, to Amazon suggesting new products based on your recent purchases.  Everything and everyone is collecting data to prepare you, or to inform you, or to better your experience.  So, how can you use data to improve your own website?

In Website Redesign, Marketing

HubSpot's #INBOUND15 Day 2 Recap

What a day! The inspirational story of Malala, a Keynote from Brené Brown, Ph.D. (life changing), one from Dharmesh Shah & Brian Halligan (game changing), sell-out breakout sessions, a Happy Hour and a lot of talking with an amazing community of people. 

Here's our recap of the exhilarating day including some photos:
In Marketing, Strategy

Is Your Marketing Organized, Organized Chaos, or Just Chaos?

Every year for six years from 12 years-old through my teens, I attended a week-long overnight soccer camp. SoccerPLUS Goalkeeper School was an elite camp for serious goalkeepers.  They brought in some of the best professional and collegiate coaches and players from around the world.  As a camper, the staff could walk on water.  They were the best players I had ever seen, and they also ran a tight ship.  If you wanted to play beyond high school, you would need disciple and dedication, and the staff exuded that with everything they did.  

The summer after my freshman year in college, I worked as a staff coach and did so for the next six years. The view from the inside was very different from the view from the outside.  

In Marketing

Grow Your Company WITHOUT Being Online

Some questions just get me thinking. A few days ago, I was asked, "How Does Inbound Work With Companies That Are Not Online?"

In Inbound Sales, Marketing, Inbound Marketing, Strategy

Why You Need To Stop Ignoring Your Website

Spring is finally making its presence known in Connecticut and soon we will be dusting off the lawn mower and gardening gloves or calling up the lawn service company to schedule the first cut of the season. Now imagine this spring that you decide to ignore your lawn and weeds in the gardens. You would still be able to go about your day without any problems, but what impression do you think you would be giving to your neighbors or passersby that don't know you? Does someone still live there? Why don't they take pride in what they own? Now instead of it being your overgrown and unkempt lawn, what if it was your website that you were ignoring? What kind of an impression are you giving your visitors and potential customers if you've ignored your website for years?

In Website Redesign, Marketing

Home Makeover: Business Edition

I was speaking with my sister-in-law Alison over the weekend, and we were discussing buying/selling houses, renovating, and how much work, in general, houses can be.  She was reminiscing about her first house, a cozy Cape that they bought in rough shape an put so much sweat equity into.  It was a labor of love for almost 10 years.  When it came time to sell, they decided to invest some money into upgrades on the house in order to maximize their return.  They completely redid the bathrooms, added new counters and a new floor in the kitchen, and when completed, it looked like a new house inside!   They had no problem selling, but Alison made a comment to the effect of, "I wish we had done it earlier so we could have enjoyed it for a while."  

In Marketing

With a Promising 2015 Outlook, It's Time to Invest with Inbound


A bright new year is upon us, and the outlook is a positive, uplifting one for our economy. According to USA Today, employers added 321,000 jobs this past November, the most in nearly two years, and 2014 is on track to be the strongest for job growth since 1999. According to a recent CareerBuilder survey, 36% of employers plan to increase their full-time staff in 2015, up from 24% last year and the most since 2006. 

Many economists expect low gasoline prices (lowest since 2009) and rising household wealth to drive consumer spending this yearNearly six years after the economic recovery began, "businesses are going to be confident that the economic expansion is more sustainable," says Bernard Baumohl, Chief Global Economist for The Economic Outlook Group. With more faith in the economy, people are spending more and will most likely continue to do so into this year. 

With this positive 2015 economic outlook, putting your business first is imperative to match with this economic growth. Don't be left behind hoping that because of this uplifting and hopeful economic report, your business will flourish all on its own. It will only do so if you make the necessary steps to help it succeed by investing, and doing so smartly. How can this happen? 

In Marketing, Inbound Marketing

HubSpot Is The CGM Of Marketing Analytics

My son, John, has had type 1 diabetes since 2011 (he was two years old when diagnosed), and with learning about the disease we've found that it is constantly unpredictable. There are multiple factors that can cause John to have a change in his blood glucose level and often they are not always the same.  Changes often come without warning and because our son is so young, he doesn't often recognize when he is at a low or high BG.  The unknown has been scary, but also frustrating because we as parents want to make sure we are keeping John as healthy as possible.

In Marketing

Jim Gaffigan Proves That Inbound Marketing Works!

Last month I was in Boston, MA for a girls weekend with my best friend who now lives in North Carolina. The only part of the trip we planned was our reservation on airbnb.com.   We were set up in a great spot in Boston where we could walk to almost everything or jump on the T. It was perfect since we had no set plans, except to eat some yummy food and maybe have a drink or two. As two busy mamas, it was nice to not have a plan and just explore the city. We of course posted many of our photos on Instagram so our families could share in our fun.

In Marketing

How Small Businesses Are Making a Big Impact Online

As a passionate, creative, and driven entrepreneur, a friend of mine has made her dream a reality by making connections online. Her business didn't always start out this way. Her primary marketing focus was through word-of-mouth, ads, and mailers. After discovering how connecting to potential customers online could help attract them to her business, she has taken off and become very successful. See below how her story of making a big impact online and unknowingly utilizing inbound marketing strategies has helped her business flourish! 
In Marketing

The Laws of Attraction and Engagement: Doing It The Inbound Way

Last week, my husband Michael and I were speaking with Rick Roberge discussing how to expand our network. Rick said "drag them to you", by adding remarkable and relevant insight to the conversation which will encourage readers to want to learn more about you.  Rick compared this approach to how I attracted Michael. I didn't yell from the other said of the room saying "Look at me!!" (very outbound), but instead I went with a more inbound approach -  an innocent smile from across the room.  Michael, of course, was immediately intrigued and after another glance or two, built up the courage to come and talk to me. My graceful approach worked and we've been together ever since!

In Marketing

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