There are a lot of people using great digital marketing practices out there that bring you great joy. Then there are others that make you roll your eyes, shake your head or possibly scream "WHYYYYY!!". It seems I'm running into these bad marketing practices more and more these days and it's making me feel like the Grinch. With that being said, I've created a list of bad marketing practices that I want to steal, but never, ever give back:
The holiday season is upon us, which comes with a lot of cheer and potentially a lot of traffic for your website. Have you been preparing your business for a successful Cyber Monday and Cyber Week?
Believe me, I couldn't have been more excited/surprised to see Anna Kendrick at this year's Inbound Conference. There is a possibility we might be long lost BFFs, along with my pal Amy Schumer, but that's not why she came to INBOUND16. So why did she?
Bueller... Bueller... Is anyone there??
Yes, the size of your profile and cover image does matter. And it can get frustrating because there is not one universal size for all of your social media accounts. So here is a list with the latest sizes, along with some great examples, because it's not just about the size, selecting the right image is important as well.
People ask some pretty specific questions on Facebook, but why are they using Facebook and not Google?
I talk with Rick Roberge often. A couple of weeks ago, he told me that he was going to update his most read article in the past two years. Then he left for Mexico. He got back today and when he read my article, he said, "Great! Now I don't have to write it."
With more than 347 million users, LinkedIn is the most popular social network for professionals, and in turn, has positioned itself as one of the top social networks overall. Do you know if you are using LinkedIn to its full potential? In today's digital landscape, a strong LinkedIn profile is vital whether you are looking for a job or looking for new business. Here are your 10 things:
In any case, social media represents an excellent opportunity to grow your brand in 2015, even if your aren't a social media guru. Use the following easy social media tips to help increase engagement and grow your brand.
Social media can be a great tool for building your business, but it is not foolproof. There are things you can do on social media, or fail to do, that can actually hurt your business.
When it comes to social media, LinkedIn is one of the best places for professionals to connect with their peers. It is also the perfect place for businesses to build more B2B leads, announce new products and services, and research potential customers before making contact. The key to any social media outlet is a polished profile, so here is what you need to know to build an effective LinkedIn company page.
The benefits to having a Google+ page for your business are endless. From bumping up your SEO value, to helping drive more traffic to your website, and even creating more positive long-lasting relationships with your customers. Google+ stands out as a social media platform that will take your business to the next level and help continue it to grow.
As a business trying to stand out among all of your local competitors, you need to come out on top. Google+ Business Local page lets potential customers and current customers find you when doing a search on Google, the #1 search engine. When you have a Google+ page, Google considers its own factors, such as the number of +1s on the Google+ Business Page, to be most influential in determining ranking order.
Whether your business is a storefront, or you are an online or even mobile service, your business can reach and find potential customers. There are two ways you can showcase your business to customers based on how you can better serve them. Read below to see which one is best for your business.
As a small business owner, looking for inventive and thoughtful ways to engage with your prospects and customers online is key for the growth of your business. The use of Facebook, Twitter, and LinkedIn are staple platforms to promote your business and engage with other businesses and customers, but how can you best leverage a social media platform to increase your search ranking?
I recently received a flyer in my son's backpack for an upcoming annual PTO family skate night event. My first thought was, "NO! You won't get anyone to register with that approach!" I found out from the parent who distributed the flyers of the outcome and response. Can you guess how many people actually did register after the flyers went out? Four...out of 200 families! A day or so later, another parent took to Facebook and posted the event on the school's page, using the same flyer's graphics and information. After an hour of posting the event, they were able to securely commit 10 families and even two volunteers...and they continued to pour in that first day.
So how can this example relate to you and your small business' marketing strategy?
I recently was contracted to work a trade show for a former employer in Las Vegas. The expo ran Wednesday and Thursday, so I flew into Las Vegas from Boston on Tuesday, and was due to take a red-eye back to Logan on Thursday night and arrive Friday around noon. Traveling for business has some perks, like staying in the Bellagio, and having dinner at Nobu, Old Homestead, and Prime... but it is exhausting. Long 12-14 hour days on your feet, being switched-on for that whole time, time difference, travel, etc. It takes a lot out of you.
"We need to start using social media NOW!", have you or someone in your company said this recently? It's been a very urgent request lately at 710 Studios. And well, I agree. If your company is not using social media marketing yet, umm, I ask very politely "what are you waiting for?". BUT, and that's a big "but", before you start are you prepared? The act of being social is to communicate with others, so what is it that you have to share. And is it worthy of being retweeted or shared by others? Here are three key elements you should prepare before you jump into social media marketing for your company:
If you've avoided social media up until now, I'm not sorry to tell you it's time you give in and start reaping the benefits. Let's think of how difficult it was in the past for a consumer to find out more about a product or service. They could only go to a search engine like Google or yahoo and dig through numerous pages of search results. It was a tedious process and depending on what you were searching for you often came up very underwhelmed with outdated and stagnant content.