10 Things You Can Do This Month To Grow Your Personal Brand on LinkedIn

I talk with Rick Roberge often. A couple of weeks ago, he told me that he was going to update his most read article in the past two years. Then he left for Mexico. He got back today and when he read my article, he said, "Great! Now I don't have to write it."

With more than 347 million users, LinkedIn is the most popular social network for professionals, and in turn, has positioned itself as one of the top social networks overall.  Do you know if you are using LinkedIn to its full potential?  In today's digital landscape, a strong LinkedIn profile is vital whether you are looking for a job or looking for new business.  Here are your 10 things:

In Social Media

5 Fun Social Media Tips To Help Increase Engagement

In any case, social media represents an excellent opportunity to grow your brand in 2015, even if your aren't a social media guru. Use the following easy social media tips to help increase engagement and grow your brand.

In Social Media, Inbound Marketing

7 Social Media Tips - What NOT to do and WHY

Social media can be a great tool for building your business, but it is not foolproof. There are things you can do on social media, or fail to do, that can actually hurt your business.

In Social Media

How Google+ Local Can Help Your Business be Found First!


The benefits to having a Google+ page for your business are endless. From bumping up your SEO value, to helping drive more traffic to your website, and even creating more positive long-lasting relationships with your customers. Google+ stands out as a social media platform that will take your business to the next level and help continue it to grow.

As a business trying to stand out among all of your local competitors, you need to come out on top. Google+ Business Local page lets potential customers and current customers find you when doing a search on Google, the #1 search engine. When you have a Google+ page, Google considers its own factors, such as the number of +1s on the Google+ Business Page, to be most influential in determining ranking order.

Whether your business is a storefront, or you are an online or even mobile service, your business can reach and find potential customers. There are two ways you can showcase your business to customers based on how you can better serve them. Read below to see which one is best for your business.

In Social Media

8 Benefits For Using Google+ for Your Small Businesses

As a small business owner, looking for inventive and thoughtful ways to engage with your prospects and customers online is key for the growth of your business. The use of Facebook, Twitter, and LinkedIn are staple platforms to promote your business and engage with other businesses and customers, but how can you best leverage a social media platform to increase your search ranking? 

In Social Media

JetBlue's customer service was so good, I felt compelled to share.

I recently was contracted to work a trade show for a former employer in Las Vegas.  The expo ran Wednesday and Thursday, so I flew into Las Vegas from Boston on Tuesday, and was due to take a red-eye back to Logan on Thursday night and arrive Friday around noon.  Traveling for business has some perks, like staying in the Bellagio, and having dinner at Nobu, Old Homestead, and Prime... but it is exhausting.  Long 12-14 hour days on your feet, being switched-on for that whole time, time difference, travel, etc.  It takes a lot out of you.  

In Social Media

How To Be Prepared Before Jumping Into Social Media Marketing

"We need to start using social media NOW!", have you or someone in your company said this recently?  It's been a very urgent request lately at 710 Studios. And well, I agree. If your company is not using social media marketing  yet, umm, I ask very politely "what are you waiting for?". BUT, and that's a big "but", before you start are you prepared? The act of being social is to communicate with others, so what is it that you have to share. And is it worthy of being retweeted or shared by others? Here are three key elements you should prepare before you jump into social media marketing for your company:

In Social Media

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