Beauty is in the eye of the beholder... or maybe just in the eye of the person paying attention at the time?
I woke up this morning and came across this on my Facebook Newsfeed...
What a day! The inspirational story of Malala, a Keynote from Brené Brown, Ph.D. (life changing), one from Dharmesh Shah & Brian Halligan (game changing), sell-out breakout sessions, a Happy Hour and a lot of talking with an amazing community of people.Here's our recap of the exhilarating day including some photos:
The smartphone, the internet, and GPS have changed the way we travel. You used to plan a trip by knowing your destination, looking at a map, and charting a course. Some people still do that, but many people now rely on their iPhone or built-in navigation in their car. Get in the car, plug in the address and drive. Most of the time, you will arrive at your destination, no problem. But what happens when something unexpected comes up?
What an exciting day at the Expo! Not all attendees shared the same sentiment because I got some mixed reviews as to what people thought of the show, but I'm going to sum it up as it's all about perspective. Here's what I learned from the show:
On June 4th, The Hartford Business Journal will put on the 15th Annual Connecticut Business Expo. Last year, over 4000 attendees representing over 200 industries attended the expo. It is open to the public, and admission is free, so there aren't many excuses not to attend. There is a lot of opportunity in attending an event like this, you just need to go in with a plan.
Some questions just get me thinking. A few days ago, I was asked, "How Does Inbound Work With Companies That Are Not Online?"
A lot has changed in the world of marketing and you may have been noticing the term "Inbound" popping up everywhere. It's really becoming a movement to connect with people, with buyer's, through the use of transparency and personalization. As the buyer's process has changed, we too as marketers, sales people and business owners need to change. The days of always be closing aren't going to work anymore, it's time to always be helping the buyer because that is what will earn trust and prove valuable.