Luckily, I live with a car guy who makes sure every oil change is done on time, my winter tires are switched over, brake pads are changed and all the other wear and tear maintenance requirements are handled. If it wasn't for him, I would probably be stranded on the side of the road already. And it's not because I'm not capable.
There are a lot of people using great digital marketing practices out there that bring you great joy. Then there are others that make you roll your eyes, shake your head or possibly scream "WHYYYYY!!". It seems I'm running into these bad marketing practices more and more these days and it's making me feel like the Grinch. With that being said, I've created a list of bad marketing practices that I want to steal, but never, ever give back:
If someone were to approach you and say "We need a website redesign," what would that mean to you? Would you think...
Lately this has become one of my favorite topics to discuss. We often get asked, which is better? HubSpot or WordPress? Should I keep my website in WordPress after purchasing HubSpot? And, my answer
Are you finding that data is being collected and used all around you? From your favorite weather app preparing you for the week ahead, to Amazon suggesting new products based on your recent purchases. Everything and everyone is collecting data to prepare you, or to inform you, or to better your experience. So, how can you use data to improve your own website?
It's only fitting that on February 29, we explore why some events only happen every four years.
Do you know what it is? Your Salespeople know the answer.
This post originally appeared on the Cursive Content Blog, and is republished here with permission.
When I started writing website content back in 2003, business sites were nothing more than glorified online brochures, banner ads were all the rage, and “below the fold” was blasphemous.
A website is just a tool. It only does exactly what it was designed to do.
What an exciting day at the Expo! Not all attendees shared the same sentiment because I got some mixed reviews as to what people thought of the show, but I'm going to sum it up as it's all about perspective. Here's what I learned from the show:
Trust. A word that means taking a giant leap of faith, whether trusting in someone or something. To me, trust is the center of my marriage with my husband. It's where I feel most central with my family and friends. It's also the center of all of my decision making. When I am at a cross-roads of a big decision, I rely on my instinct, trusting it will guide me towards making the right choice. The same is true when it comes to making business decisions for your company. Trust yourself to take a leap that will help drive your business goals. Furthermore, try and relinquish your control and trust someone else with expertise to help with that leap.
Spring is finally making its presence known in Connecticut and soon we will be dusting off the lawn mower and gardening gloves or calling up the lawn service company to schedule the first cut of the season. Now imagine this spring that you decide to ignore your lawn and weeds in the gardens. You would still be able to go about your day without any problems, but what impression do you think you would be giving to your neighbors or passersby that don't know you? Does someone still live there? Why don't they take pride in what they own? Now instead of it being your overgrown and unkempt lawn, what if it was your website that you were ignoring? What kind of an impression are you giving your visitors and potential customers if you've ignored your website for years?
You may have noticed your website hasn't been updated for a while, and/or you can't recall the last time your nursing home's website generated a lead that converted into a new resident. For one reason or another, you have come to the realization that you must redesign your website in 2015. Before you start picking out colors, layout and photos, consider these five tips to create a sales generating machine:
Ok, I hear you loud and clear. You are probably right that you need a website redesign, but WHY? Let's bring it back to the beginning for just a second. Roughly fourteen years ago, I remember being in my senior year of college, as an Advertising major, and the buzz for all companies to have a website was in full force. Most companies, not all, rushed to get this thing called a “website” because that was the newest and greatest marketing tool. Remember the first websites that mirrored a digital copy of a printed brochure, which included a list of products, services, contact information and the intriguing about us page. The design of the first websites were table based and the content was informative to a point, a very short, dull point. There was limited interaction with your web visitors and rarely a reason for them to come back.