The way people buy has definitely changed, so does that mean the way people look for a job has changed? I say yes. Just like almost 60% of the buyer's journey is completed before making a purchase, I would predict that the decision to apply and potentially work for a company is at least the same percentage, if not more. When I am doing research on prospects and/or companies, I don't just look through the information provided on a website. I also like to find candid information posted by others about what I am searching for. That information tends to be more powerful and credible. It's one thing for a company to say "this is a great place to work", and it is another thing for its employee's to say "this is a great place to work", especially if the statement is unsolicited.
Inbound is not just for marketing anymore. Here are some tips on using Inbound methodologies to attract better candidates: