I recently asked one of my customers, "What's your goal for your marketing efforts?" and the customer thought for a second and couldn't provide me with a real answer. It stopped me in my tracks and I began to wonder how many other companies are just marketing for market sake. There is no rhyme or reason to marketing if you don't have a goal, and that goal needs to be backed up by a strategic plan.
Setting A SMART Goal
A goal needs to be Specific, Measurable, Attainable, Relevant and Timely. Saying your goal is to increase sales is too vague. If you get one new customer, you've technical hit your goal already. Your goal needs to be a specific number. Start by looking at your monthly revenue. Got that number? Now what would you like that number to be within a year? You now have a goal that your marketing and sales team can work towards together. The next step is to take this goal and create a strategy to reach that goal and then implement this strategy.
Set, Track and Meet Your Goals with Inbound Marketing and HubSpot
With the use of Inbound Marketing and HubSpot, you will be able to implement, track and analyze your marketing efforts. Unlike outbound marketing, inbound marketing is trackable and with the use of HubSpot you are able to view your social media reach (likes, retweets, posts, views), analytics for your blog, call-to-action buttons, landing pages and other site pages all in one spot. Not only does HubSpot track all this data, but it uses this data to show you the number of visitors, leads and customers per month you will need to reach your said goal.
So if your company is like the customer I mentioned above, please promise me that before your next marketing meeting set your SMART goal for your company. Once you have your goal set, let's talk strategy.