A bright new year is upon us, and the outlook is a positive, uplifting one for our economy. According to USA Today, employers added 321,000 jobs this past November, the most in nearly two years, and 2014 is on track to be the strongest for job growth since 1999. According to a recent CareerBuilder survey, 36% of employers plan to increase their full-time staff in 2015, up from 24% last year and the most since 2006.
Many economists expect low gasoline prices (lowest since 2009) and rising household wealth to drive consumer spending this year. Nearly six years after the economic recovery began, "businesses are going to be confident that the economic expansion is more sustainable," says Bernard Baumohl, Chief Global Economist for The Economic Outlook Group. With more faith in the economy, people are spending more and will most likely continue to do so into this year.
With this positive 2015 economic outlook, putting your business first is imperative to match with this economic growth. Don't be left behind hoping that because of this uplifting and hopeful economic report, your business will flourish all on its own. It will only do so if you make the necessary steps to help it succeed by investing, and doing so smartly. How can this happen?
The benefits of using Inbound Marketing for your business are endless. Inbound Marketing is bridging the relationship gap between customer and business owner, allowing a strong foundation of trust and reliability between both parties. When we as business owners open our ears and truly listen to our customers, they in turn can trust us with their needs.
So what could investing in Inbound Marketing mean for your ROI? Making the investment can mean a higher ROI for your business. Read below the key takeaways from the 2014 HubSpot ROI Report:
- 73% of customers reported a higher sales conversion rate after implementing Hubspot this past year.
- 93% of customers agree that HubSpot has helped achieve their marketing goals.
- Over 30% of customers have shortened their sales cycle since implementing the software.
- Over 40% of customers have seen an increase in their customers’ satisfaction because marketing automation has allowed them more time to focus on customer interactions and better ways to target more specific content to their customers.