3. Analyze & Improve
After launching the website, we begin the cycle of analyzing what is working, enhance what needs to be optimized, and then move forward to the next action item on the wishlist. This cycle will continue and the wishlist will remain an active document that is adjusted based on the data we collect.
This entire cycle starts with and revolves around the personas who are coming to your website. At each stage of the cycle, we must constantly ask ourselves how this relates and provides value to the personas visiting your website.