Inbound Marketing is the collaboration of the top digital marketing tools being used today in order to attract visitors and create a human connection. With Inbound Marketing you are providing engaging content about your product or service, as well as depicting a transparent view of your company. As studies show, 60% of the selling process is complete before a potential customer even speaks to sales team. The days of interrupting your customers to get their attention is over. Inbound Marketing is about taking the time to understand your customers needs, wants and problems; then creating a human connection by providing relatable content and providing solutions.