Heather Hurczyn

Heather Hurczyn
Certified Inbound Marketing strategist and owner of the inbound marketing agency 710 Studios. Heather has been designing, maintaining and marketing websites since 2002.
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Recent Posts

Have You Done Enough To Promote Your Business for Cyber Monday?

The holiday season is upon us, which comes with a lot of cheer and potentially a lot of traffic for your website. Have you been preparing your business for a successful Cyber Monday and Cyber Week?

In Social Media, Marketing

Why did Anna Kendrick go to INBOUND16?

Believe me, I couldn't have been more excited/surprised to see Anna Kendrick at this year's Inbound Conference. There is a possibility we might be long lost BFFs, along with my pal Amy Schumer, but that's not why she came to INBOUND16. So why did she?

In Social Media, Marketing, Networking


Day 1 at Inbound16 started with the same great vibe as usual. Everyone was excited to arrive, have a break from the normal day to day and network with old and new colleagues.  We began with the extremely fortunate opportunity (I have many jealous Broadway fans back home) to experience in-person the amazing talent of the Hamilton star, Leslie Odom, Jr accompanied by phenomenal musicians.  Leslie gave us a tease with three songs (two from Hamilton) and we quickly changed directions with no other than Gary "Vee"  Vaynerchuk.  This was my first time seeing Gary speak live and I hope it won't be my last. His explosive, honest and passionate personality is contagious.  There were so many great key-takeaways from Gary Vee. He emphasized the importance of self-awareness not only as a person, but as a company.   In order to survive, you must understand where you exist in the marketplace and where you need to go next. Always be looking for the new idea that will put you out of business.  Lastly, to quote Gary Vaynerchuk, "This is  the biggest golden era of not only business, but life and you need to grab it."

In Inbound Marketing

Would You Buy A Sailboat Without A Sail?

It wasn't until I came across the term "Inbound Marketing," took my inbound certification and attended my first INBOUND conference in 2013 that I realized what I wasn't doing for my customers.

In Website Redesign, Inbound Marketing, Strategy

HubSpot's #INBOUND15 Day 3&4 Recap

Day 3 was a loooong day, but a great comedy sandwich. Aziz Ansari at 8:00 am, Amy Schumer at 8:00 pm, and a whole bunch of great content and networking in between.  Day 4, everyone seemed to be winding down, but still so much fun and lots to learn! 

In HubSpot

HubSpot's #INBOUND15 Day 2 Recap

What a day! The inspirational story of Malala, a Keynote from Brené Brown, Ph.D. (life changing), one from Dharmesh Shah & Brian Halligan (game changing), sell-out breakout sessions, a Happy Hour and a lot of talking with an amazing community of people. 

Here's our recap of the exhilarating day including some photos:
In Marketing, Strategy

HubSpot's #INBOUND15 Day 1 Recap

The last few months have been like a countdown to Christmas for us at 710 Studios and for many others in the HubSpot community.  As I entered the Boston Convention Center, it reminded me of the mornings as a kid walking down the stairs on Christmas morning, each step filled with curiosity, wondering if I had been good enough this year to get any presents.

We are fortunate to have some friends and clients join us, Convention Nation and Pirie Associates.  Today was a light day with some partner stuff going on, training classes, and standing room only for the day's opening Keynote - Seth Godin.  For those of you who can not make it, here is what we learned from listening to Day 1 at HubSpot's Inbound Marketing Conference:

In Inbound Marketing, HubSpot

710 Studios Introduces Its Newest Member On #NationalDogDay

It's amazing how kids can forget a simple thing like washing their hands before they leave the bathroom, but they are able to remember you telling them three years ago that when they turn six we would get them a dog. So this August, we began our search.  We knew we wanted to rescue a dog from an animal shelter, which helped narrow down the process. We found a bunch in our area, I was shocked how many shelters there are within a 20-mile radius, but I understand the need.  I, of course, did all my research online and quickly followed all of the shelters that had Facebook Company pages.  The process didn't take long, we quickly kept seeing beautiful pictures of dogs from the Simon Foundation and because of one particular picture of the most adorable puppy we were compelled to fill out an application.

In Inbound Marketing

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