Luckily, I live with a car guy who makes sure every oil change is done on time, my winter tires are switched over, brake pads are changed and all the other wear and tear maintenance requirements are handled. If it wasn't for him, I would probably be stranded on the side of the road already. And it's not because I'm not capable.

If someone were to approach you and say "We need a website redesign," what would that mean to you?  Would you think...

It's only fitting that on February 29, we explore why some events only happen every four years. 

Trust. A word that means taking a giant leap of faith, whether trusting in someone or something. To me, trust is the center of my marriage with my husband. It's where I feel most central with my family and friends. It's also the center of all of my decision making. When I am at a cross-roads of a big decision, I rely on my instinct, trusting it will guide me towards making the right choice. The same is true when it comes to making business decisions for your company. Trust yourself to take a leap that will help drive your business goals. Furthermore, try and relinquish your control and trust someone else with expertise to help with that leap. 

Ok, I hear you loud and clear. You are probably right that you need a website redesign, but WHY? Let's bring it back to the beginning for just a second. Roughly fourteen years ago, I remember being in my senior year of college, as an Advertising major, and the buzz for all companies to have a website was in full force.  Most companies, not all, rushed to get this thing called a “website” because that was the newest and greatest marketing tool. Remember the first websites that mirrored a digital copy of a printed brochure, which included a list of products, services, contact information and the intriguing about us page. The design of the first websites were table based and the content was informative to a point, a very short, dull point. There was limited interaction with your web visitors and rarely a reason for them to come back.